Slogans

How do I protect my slogan?

We must take into account three types of means, which can provide us with a cumulative defense:

• Registered Trademark
• Copyright
• Unfair competition
• To get it registered as a trademark®️. Our first objective should be to get it without accompanying our main brand, so as not to distort it in the sense that it can be interpreted as something secondary; But for this our slogan should not:
  
  • be of a generic nature
  • describe the products or services we want to cover
  • have a laudatory character
• Copyright©️. If we can prove the moment of creation, we already have something else to fall back on.
• Unfair competition. It seems logical to think that, if a competitor imitates a slogan like ours, it is trying to take advantage of the advertising investment we have made, and that it may confuse the consumer public about the origin of the product.

Fathromi Ramdlon on Pixabay.